Textiles Intelligence provides business information on the global fibre, textile and apparel industries. They are like a specialist equivalent of Mintel or Neilson.
To achieve Textiles Intelligence business objective of selling more subscriptions, we used three marketing channels: social media, pay-per-click and email marketing.
To increase the effectiveness of the marketing, we created a visually stunning e-commerce landing page. The client’s website looked very dated and we created this to help with conversions, and we designed it to have multi-currency functionality.
We also sourced new GDPR-compliant marketing lists comprising of international contacts to match the client’s geographically broad target audience.
Regular email marketing to help generate regular direct sales.
After the first month, the marketing campaign had generated an extra £5,000 of new revenue from sources outside of their established customer base.
All of the online sales came from the new landing page, and most of the bookings came from overseas.
The Google Ads campaign has gone very well, leading to 20,000 impressions over two months. This achieved an incredible 10% CTR, which led to a good number of conversions for Textiles Intelligence.
Our web design and technical skills have impressed Textile Intelligence during our first year of working with them. They have now asked us to quote for an entirely new website which we hope to start in due course.