Why a Social Media Presence Benefits Businesses

As a society, we are hooked on social media. There are 3.499 billion active social media users and on average people have 7.6 different social media accounts. It is important to remember that our collective love of social media is not a bad thing; social media has many benefits.

Creating the Best Visual Content for Instagram

You probably know by now that Instagram is a big deal. A whopping one billion people use it every month, and 500 million people use it every day. Instagram is an asset for businesses as 200 million users visit at least one business account every day. The platform is approaching its 10th anniversary, and the […]

Is Pinterest Included in your Social Media Strategy?

Pinterest’s useful features and it’s growing popularity make it an essential tool that should be utilised in your social media marketing strategy.  During the quarter ending in June, Pinterest boasted 300 million active users a month, a 30% rise compared to the previous quarter. Pinterest users have pinned 175 billion items on 3 billion virtual […]

8 Simple Ways to Increase Engagement on Instagram

The Instagram algorithm changes regularly, so it is crucial to keep up to date with the changes and try new methods to keep up engagement on your company’s account. In this article, we will walk you through some simple ways to increase engagement, expanding your company’s reach on social media! 1. Timing is crucial When […]

IGTV: Creating an Engaging Channel

IGTV is one of Instagram’s most significant developments that has been available since June 2018. It allows users to create and post long-form vertical video content. Until June of last year, the length of videos on Instagram was limited and only available via the “Stories” function. Regular users of the platform can make videos lasting […]

How to use Hashtags on Social Media

Hashtags have been an integral part of Twitter for over ten years. They are very useful in allowing users to find relevant topics of interest and they are also used by platforms such as Instagram. For beginners to hashtags, you use a hash symbol (#) before words, such as #dinner or #GameofThrones. Speaking of Game […]

Beginner’s Guide to Influencer Marketing

Don’t you wish that there was more to the process of creating content, posting it, and hoping that someone comes along and subscribes or converts? To aspiring marketers and entrepreneurs, this process rarely generates the results needed to take a business off the ground. You may have been told that social media can do wonders […]